New brand identity for Brassall Shopping Centre


Brassall Shopping Centre has been a part of the Brassall community and surrounding areas for 40 years. Now, the popular shopping centre is undergoing a rebrand into ‘Primewest Brassall” complete with new signage and a fresh lick of paint.
A new logo will replace the half-sun logo and now appears as two slick lines sporting a bold black and blue ‘Prime West Brassall’. The new logo will now be associated with all Prime West Brassall paraphernalia.

The upgrade will include six new large signs around the entrances as well as the installation of new-look “way finder” signs hanging from the ceiling to create a consistent theme. This change comes five years after national wholesale property syndicator and developer Primewest bought the centre for $28.9 million officially rebranding the name, but locals still knew it as just ‘Brassalls”.
Woolworths within the centre has also undergone a facelift and celebrated its opening earlier this month.
The centre is an important resource for the community acting as a central hub for many suburbs and providing essential services to older members of the community, such as their $2 City Heart Cab taxi program for seniors that extends into North Tivoli and Ipswich.
Keeping social hubs and essential living services updated and available is a vital part of being prepared for Ipswich’s population increase and making it an easily liveable city.
While a change after 40 years may come as a shock to some, loyal shoppers can be assured that all of their favourite Brassall Shopping Centre stores and service businesses will still be readily available, and not going anywhere soon.